Many eCommerce site owners believe that they are most likely seeking a certain product and are ready to buy if someone is viewing their website. While this may be true in some circumstances, converting visitors into consumers is not always easy for eCommerce stores.
There are several reasons why a visitor leaves without purchasing despite finding the item they were looking for. For example, perhaps your load time was excessively long, your eCommerce store was too tough to navigate, or your checkout process was overly long and confusing.
That is why eCommerce conversion rate optimization is so important. Sure, generating qualified visitors to your online business is important, but you’re not on track to meet your objectives if you can’t convert that traffic into consumers. In this article, we’ll discuss the importance of increasing your conversion rate and offering suggestions on how to use CRO to increase your sales.
What is Conversion Rate Optimization?
The process of enabling website users to take action when viewing your website is known as conversion rate optimization (CRO). The goal here is to enhance client conversions by making adjustments to certain areas of the website.
Many websites are designed to drive traffic to a specific brand’s products and services to grow customer numbers. However, some websites also serve as affiliates for brands, acting as a third-party endorsing items and services through reviews, unboxing, and testing. In this situation, CRO is important for determining the website’s success.
Why is CRO important for Ecommerce Websites?
There’s a popular misunderstanding among eCommerce business owners that they’re already looking for a particular product when a potential consumer visits your site. Isn’t it supposed to be easier to convert this visitor into a customer? Unfortunately no.
There are several reasons a visitor sees a product they are looking for but does not purchase from your website. First, you might overhear the unhappy customer make one of the following statements to others.
- The website was difficult to navigate.
- When I was asked to submit my credit card information, I was concerned about security.
- The checkout procedure took far too long.
- The product image did not appear to be the same as the original.
- I was unable to locate a certain size or variation of the product.
Returning to why CRO is important for an eCommerce website, there isn’t one answer to this question.
- Become more competitive
- The cost of digital marketing is soaring.
- For most businesses, social media is quickly becoming a game-changing platform.
- PPC (Pay Per Cost) is on the rise
- Immediate improvements in the effectiveness and efficiency of your website
There are numerous aspects to consider when optimizing your eCommerce website for improved CRO. You may update the site’s general UI/ UX for easier navigation and more user-intuitive features for potential customers; you may update the site’s general UI/UX.
Going deeper into the UX, product descriptions for your store’s products can be more descriptive and provide the exact information your potential buyers are looking for. You may also use discount coupons to improve the overall payment procedure and reward loyal consumers. Let’s have a look at what you can do to make your eCommerce website better.
Best CRO Tips to Boost Your eCommerce Sales
You must have a clear vision of your goals and audience when it comes to conversion rate optimization. What’s the point of your website? Whether you’re selling e-books or washing machines, you must first define the goal of what constitutes a good conversion.
- Set up HTTPS on your eCommerce store:
It will inform users that your site is secure and increase the likelihood of search engines ranking your online store.
- Use High-Quality Images on Product Pages:
Adding product pictures adds content to your product page and makes the product more attractive to buyers. Because the competition among eCommerce retailers is tough, adopting high-quality images could be the silver lining for your business.
Many eCommerce stores have elements on their product pages that allow visitors to view an image gallery of the items in the discussion. This gallery contains a series of high-resolution photographs of a product taken from various perspectives to provide a realistic and detailed presentation of the product to the consumer.
- Optimize Page Load Time:
You may optimize your eCommerce store by reducing the size of your website’s assets. For example, images should be as small as possible, AJAX should be integrated, caches should be optimized, and social media button widgets should be used.
That’s front-end optimization (on the web app); however, you may also optimize your website by choosing a better hosting solution. The server and data center locations have a considerable impact on website page load times; the closer the data center is to the audience, the better the website performance.
- Show Customer Reviews on Product Page:
When a potential consumer browses an online store, they are likely to be suspicious of a product if the vendor exclusively talks about how good it is. Thus, just as receiving a second opinion on a product is important in a physical store, customer reviews are equally important to potential customers in an eCommerce site.
- Offer Coupon Codes for Conversion Rate Optimization:
You’d like to entice potential customers to make a purchase or provide specific information. Otherwise, tasks like filling out a form, taking a survey, or signing up for a newsletter can be laborious.
- Perform A/B Test on Product Pages:
You’ll want to make tweaks to your eCommerce site that focus on the most important aspect of your business – the audience – to keep it improving. You’ve created an eCommerce site and want your clients to buy products/services from it; therefore, it’s critical to consider their preferences and improve your online store.
When it comes to A/B testing, you’ll be comparing two layouts of your eCommerce site (current and improved), each catering to half of your audience. Then, you’ll incorporate the version of the website that performs the best and receives the most feedback into your eCommerce site.
- Use Live Chat for Conversion Rate Optimization:
Connecting with potential customers is critical as an eCommerce store owner. This is why many eCommerce store product pages have an automatic pop-up chat to assist customers with what they’re looking for.
Live chat caters to potential customers right away. Even though a sale is unlikely, these visitors are likely to return to your website because it was convenient for them to look for a specific product or service.
- eCommerce Conversion Rate Optimization with Retargeting Campaigns:
The next time a visitor to your eCommerce site types a search query into Google, they’ll receive relevant ads for products that fit their needs. As a result, if the product matches the search intent, there’s a good possibility they’ll become a customer through that ad.
We can assist you in increasing your eCommerce sales.
Conversion optimization necessitates a significant amount of time and work. To begin, you must determine the causes of the issue and the best method for resolving it. Then you must try and test several strategies until you identify the ones that would assist you in increasing conversions.
Our professionals at Rao Information Technology can assist you in increasing sales and growing your eCommerce store. We personalize our strategies and use just the tactics that resonate with your company and will help you grow, which is what makes our approach so successful.