Email Marketing for Salons: The Ultimate Guide
Did you know you could be losing out on a low-cost, high-impact marketing tool? Email marketing for a salon, yes, maybe greatly beneficial and cost-effective. But that is if it is used correctly. For starters, you have complete control over who sees your message, whereas, on Facebook, only 10-15% of your followers see your post unless it is promoted.
Email marketing is a tool that is sometimes overlooked and overused. Email marketing for a salon is a rapid and strong tool for marketing, creating customer relationships, and brand loyalty; two-thirds of companies rank email marketing as their highest earner in terms of ROI. It’s an easy-to-use solution for managing client relationships. 9 out of 10 people prefer email marketing because it helps them to get their word out quickly.
However, there is one key point: you must only use email marketing guidelines. The most difficult part of email marketing is getting people to open and read your message. To help you in this endeavor, we’ve created a list of the most effective email marketing for salon techniques. Just keep reading.
- Use attention-getting phrases and keep them short and sweet:
For example, PLEASE PAY ATTENTION. We live in a society where people are constantly inundated with messages, so it’s no surprise that most people have a short attention span. That means you have around 5 seconds to convey your point and capture your reader’s attention.
Think what would attract your attention if you received just one of the countless promotional emails that flood your inbox regularly. Is it a GET YOUR FREE MANICURE TODAY or a We’ve missed you, so here’s a beauty treat from us? People enjoy surprises, presents, and promotions and a similar strategy would easily convince them to read your email at the very least. So why not give it a shot?
- Ensure your e-newsletter is mobile-friendly:
Here’s a little email marketing insider tip: e-newsletters don’t automatically change to fit the mobile device they’re being read. That’s why, in the first place, your salon marketing emails should develop to be mobile responsive. As a bonus, see how your e-newsletter appears on your personal smartphone. If you build your salon email to be mobile-friendly, it will automatically resize and adjust to your screen, making it easy to read and use.
- Personalize it:
The more personal your email is, the more likely you are to receive a good answer. Use email programs that allow you to add shortcodes that will be replaced with the recipient’s name when the email is delivered as a good email marketing tip. If your list of recipients isn’t too long, you can add a personal touch – perhaps mention something a specific client has told you or inform them that their favorite shade of black hair color is back on your shelves. Short, fun, and encouraging messages are the way to go, as they usually are. You’re ready to go once you add a special touch to it.
- A good subject line a day DOES NOT send away a customer:
Another golden guideline from the email marketing best practices list: the subject line of your email may make or break your open rates. So make sure you have a great one, one that is short and, most importantly, one that grabs people’s attention. But be careful not to come out as cheesy or needy.
- Include interesting content, links, and calls to action in your salon e-newsletters:
Content is important, so provide clients with engaging information — for example, you may discuss the top summer haircut ideas to get them inspired. However, the most crucial goal of your email marketing strategy is to attract people to come to your salon and then to drive traffic to your website, sometimes to a specific landing page.
When there aren’t any clicks, it usually means there aren’t any customers. Include a virtual map to your salon or a ‘call now to book your appointment’ button if you want them to come to you. Always include aesthetically appealing buttons with language that gives readers multiple options to interact – “Call now,” “visits our website,” and so on.
- Consistency is key:
Your target audience checks their inbox on a daily and hourly basis. It is the most effective technique to communicate with your current and new customers. Make a friendly connection with them and make them feel welcome in your salon.
- Customer Loyalty:
Because your emails are for customers, they should be in their favor. Provide them with rewards and personalized packages that will entice them to interact with you. There must be something that the audience should receive from your emails, or else they will end up in their spam folder.
Now is the time to start using email marketing for salons if you haven’t before? Select salon management software to make your job easier. Your business’s stats will undoubtedly change the outcome of this.