With everything going digital, it becomes necessary than ever to have an online presence. Many pharmacists have started building up their online stores, but they struggle in driving traffic to their website. So, if you too are one of these pharmacists, read the article to know how you can drive traffic to your website organically.
Enhance User Experience:
If you want to drive traffic to your pharmacy website, you need to amp up your customer service. You need to give the same service online which you’re giving to your customers in the store. Besides, you need to keep the same products and services which you’re having in your store. This is because your customers would see your website and blog as a direct representation of your pharmacy store. You’ll also have to keep the service consistent with your brick and mortar store.
Along with that, design a clear and catchy website that invites more and more people to your website. Colors like white, grey and light blue are usually the colors of pathology experts, doctors and other medical service-related people.
You’d also take care of the page load speed and make sure that the website is loading fast. Besides, you need to see that your website has important menus such as about us, services, blog, contact info and so on so that people can navigate easily.
Use Tried and Tested SEO Techniques
SEO is the best practice to optimize your site and increase visibility in search engines. The better you optimize your website for search engines, the better rankings you’d get which would drive traffic to your website. For optimizing your website for search engines, you need to
- Place relevant keywords in your website’s content
- Place internal and external links
- Put relevant categories so that your website is easy to navigate.
Search engines like Google take navigation, page load speed, and the website authority into consideration while ranking a website. Therefore, If your website is easy to navigate, loads fast, and is updated regularly with valuable content, you will get a good SEO ranking.
Search engines like Google, Bing determine your ranking on the search engine results pages based on the user-friendliness and quality of the content. Hence, make sure that you add quality content on your website, optimize it thoroughly for the search engines and make it mobile responsive.
Write Thoughtful Blog Posts:
Writing blog posts helps you in educating your audience, showcasing your thought leadership, and market your store. You also have to add relevant keywords so that the search engine shows your blog post, and your audience notices it.
Apart from that, you also have to see that your blog ideas should be unique from your competitors. Google values blog posts that are not covered yet and gives them a better search ranking. You also have to keep in mind that your blog posts are relevant to your audience and suffice their search intent. As an instance for your pharmacy store, you can write “5 medicines to take when suffering from migration.” Such topics will help migration patients know more about the medicines and purchase their favorite drugs from your store.
Along with this, add relevant, high search volume, and low competition keywords in your blog post to make it more searchable in the search engine. Optimize all H1, H2, H3 tags. Add contextual links to make your blog authoritative.
The most important part of the blog is content. You need to ensure that you write quality content that educates your audience. People absolutely love blog content that teaches them something new and solves their problems.
Also, writing good content establishes your authority in the pharmaceutical world. When people see that you write good content and know this industry’s nitty-gritty, they’ll automatically consider you a thought leader. This will help you increase your trust, brand value, and sales.
Plus, when you generate tons of valuable content, people will deem you as a go-to resource to seek the information they need. They’ll also share your content across different social media handles and drive traffic to your website.
Write Guest Posts:
Guest posts are one of the best ways to drive traffic to your website organically. Guest posts basically mean to write on 3rd party websites in your niche. In this context, it means to write on 3rd party pharmaceutical websites. For writing a guest post that people will accept, you need to write a pitch that portrays your thought leadership and the topics you’d like to write on.
Many pharmacists ponder that since my website is new, nobody would like to accept their guest post. But you must get rid of this mindset. You must think that you have years of experience in this industry and know the ins and outs. So, you’re more than qualified to write and to get accepted.
Choose a topic that is less covered and write an informative article on that topic. Now send that to 5-10 different pharmaceutical journals. Even if one journal accepts your blog, it’ll share the link pointing back to your website, and you get thousands of readers on your website. Guest post is one of the greatest methods to drive traffic to your website organically.
Bonus: Network with other Pharmacists:
The benefits of networking are huge. Your connections know your experience in the pharmaceutical world and would vouch for it. Networking helps generate social proof, spread the word about your brand, and brings recommendations for you. Since more and more people come to know about your products and services through networking, you can ask them to check your website.
For networking with other pharmacists, you can attend local events, business events, community meetings, school awareness programs, etc.
Driving traffic to your website is not a challenging affair if you do it properly. Having said that, you need to define a complete roadmap about the things you’d do and how will you do it. Plus, you’d have to break down these tasks into daily to-dos and put a deadline to them.
Also, keep on analyzing your marketing efforts and find out what works for you the best. Analyzing your activities and results will only help you get results in the long term. That said if you’re looking to drive traffic to your pharmacy store and get more leads, contact us today. We have helped hundreds of pharmacy stores 10X their traffic, out-educate their competitors, and attain high-ticket clients.