Major eCommerce SEO mistakes eCommerce Sellers Make?
How challenging could it be to gain traction for an eCommerce site? You select the best platform, add your stuff, and begin selling. Isn’t it simple? Not quite, to be sure. But, if it’s that easy, we wouldn’t see so many eCommerce sites fail so soon after launch, and we’d all be getting thousands of leads each day and converting them at unsustainable rates. The thing is that one-of-a-kind Internet stores are extremely rare. Hundreds of comparable stores compete for the same target audience’s attention, yet the most common problem these sites make is failing to implement an SEO plan.
As 64% of online customer search engines when looking for information about a company, eCommerce organizations should understand how to optimize Google search results and implement an SEO plan. However, even while many eCommerce business owners recognize the importance of SEO, they may lack experience with the technique and make readily avoidable errors. Here are the eCommerce SEO mistakes sellers make while building an eCommerce site.
- No product description and product detail:Let’s say you’re looking for an outfit. You’re probably looking for more than just a “pink outfit.” You’ll probably look up “short sleeve yellow dress” or “summer yellow dress” on Google. Since your target audience searches for items using different keywords, you’ll need to use keywords and phrases in the product description.
There are many keywords: short sleeves, frill cuffs, smock, relaxed, fluffy, breathable, jersey, 100% cotton, square collar, and so on. The definition wrote not just for the users but also the search engine by using all of those keywords.
Always ask yourself, “Is this the content that my audience requires?” Yes, the pictures would spark their interest. However, most online shoppers cannot identify all of the product’s characteristics simply by looking at pictures. That’s why a high-quality definition helps in the purchase decision.
- Stuffing Keywords for a Better Ranking:While some eCommerce site owners can know the significance of implementing keywords into product descriptions, it’s easy to go overboard. When websites use too many keywords to improve search performance, this is known as “spamming,” a ranking technique that Google dislikes. Spamming usually results in a product image that doesn’t make sense.
Using a rank tracker to help you rework descriptions that include too many keywords if you’re not sure if they’re “spammy.” If you’re just getting started, enter your summary into the rank tracker, make any necessary changes, and then enter it again. You’ll find that Google prefers natural content to copy created specifically for the search engine.
- Using Duplicate Content:For eCommerce sites, duplicate content is a big problem. For example, you may forget that you’ve already featured a product on your site as you restock it. So, you create massive pages for a product that already exists. Furthermore, you might believe that using the same product description as the supplier would make it simpler for you.
Reusing descriptions can appear to be the simplest (and quickest) solution, but doing so breaks a Google policy by producing redundant content. Not only does duplicate content affect search engine rankings, but it is also considered plagiarism, and even a single duplicate page will harm your eCommerce SEO strategy.
- Non-Optimized Technical SEO Information:Are there too many numbers, icons, or words in your URL? Unfortunately, too many extra characters keep Google from understanding your URL, which is harmful to your SEO strategy. Instead, create a URL that informs the search engine about the page. Furthermore, technological SEO includes more than just an optimized URL. Your audience’s parts will see first when looking for a product are titles and descriptions, which are often missed on eCommerce pages.
- Lack of Mobile-Friendly Design:In 2019, 79 percent of smartphone users made an online purchase using their phones. Of course, mobile shopping is nothing new, and customers will continue to do so for the sake of convenience. However, a big mistake in eCommerce SEO is not getting a mobile-friendly interface. But why is it necessary for the search engine to have a mobile-friendly design? Google uses a mobile-first approach to guide its rankings. However, crawlers will note if your site’s mobile design isn’t up to par, and it will harm your rankings.
The good news is that creating a mobile-friendly design is not difficult. Most eCommerce sites are mobile-friendly and you can use an adjustable theme that works across all devices if you create your website.
We understand that implementing SEO into your eCommerce site isn’t always easy, but keep one thing in mind: website usability is important. As search engines understand how to assess usability, when you aim for the best possible user experience, Google can take your efforts into account.
If you’re looking for the best eCommerce SEO services, look no further than Rao Information Technology. This eCommerce SEO agency can help you get your e-commerce website to the top of Google. We are an eCommerce SEO expert with vast experience working with the best brands, and we will assist you in achieving top Google SERP rankings. So, if you own an eCommerce site and want to expand your digital presence, Rao is your one-stop solution.