Tech companies and startups aren’t the only ones benefiting from social media marketing. In reality, if you want to grow your pharmacy business effectively, you’ll need a pharmacy social media management plan. While social media has a reputation for being a “waste of time,” the truth is that social media marketing can be one of the most successful marketing tools available when done correctly.
The next wave of marketing outreach and engagement in social media. But what if your audience isn’t interested in interacting with you? Making post after post with little reaction might be depressing for a new social media company. However, there are ways to encourage your customers (and future customers) to respond to your posts.
Ways to Improve Social Media Engagement For Your Pharmacy:
- Post a wide range of content:
If someone enters your pharmacy’s Facebook page and sees Minion memes, they’re willing to recover the next day to see what you’ve published that day. With a variety of content, you can keep things interesting, creative, and informative.
Have you seen the film on the amusing things pharmacists hear? It should post. Do you have a favorite industry podcast that you can’t stop listening to? Send a link. Have you recently put in a new fro-yo machine? Take a picture and circulate it. When your followers don’t know how you’re going to share next, they’re much more inclined to pay attention to what you have to say.
- Become a voice for your town:
In real life, you’re already an active member of your community. Let’s make sure that remains true for social media as well. When happenings in your town occur, be sure to post news items or share other people’s posts about them on social media. Let your public know how local and national issues impact your pharmacy by commenting on them on your page. When you engage with your community, they are more likely to interact with you.
- Show off another side of your pharmacy:
Don’t be afraid to joke about it. While facts and figures are fantastic conversation starters, humor always gets people talking. It makes you and your company more approachable when you show your less serious side. It’s not unusual for businesses to benefit from their social media sites. What started as a casual remark directed against McDonald’s has developed into a booming social media strategy that is a lot of fun to watch. We’re not suggesting you roast your customers or anything, and don’t be afraid to try something new.
- Hold contests to encourage others to share their posts:
Offering an incentive is a proven approach to increase interaction on your Facebook page. Are you introducing a new service or trying to advertise a new promotion? For example, Encourage your customers and followers to share the post, and then enter each sharer in a competition to win a gift card or a pair of wireless headphones.
There are advantages:
- You can spread the word for less money than if you paid for a promoted article.
- It reaches a larger portion of your community’s target market.
- Because it is word-of-mouth instead of normal promotional work, the posting has more integrity.
- Traditional advertising will always lose out to having your customers speak up for you.
- Make Polls and write FAQs:
When you need consumer or patient feedback, asking for it is sometimes the best way to receive it. Are you exploring changing your store’s hours? To discover out what your customers think about the proposal, create a poll on your Facebook page. Do you want to start vaccinating people? Evaluate how many of your consumers would choose to receive vaccinations from you rather than their doctors. Social media is an excellent method for connecting with many people in a short time.
Use the platform to answer some of your patients’ most common questions. We’re ready to bet you get some repeats out of all of the queries you get every day. Make a linked post on your social media networks with a FAQ (Frequently Asked Questions) section.
- Reply, Share, and Comment:
Engaging your patients and customers in return is sometimes the best (and easiest) way to get them engaged. Reply to anyone who writes you a comment. When a customer leaves a positive review, respond to it, appreciate them, and share it. If someone leaves something less review, respond to it and try to figure out why (in a polite way, of course). Potential customers will interact with you more if you interact with them online.
5 Post Ideas for your pharmacy social media account/page
- Seasonal Health Tips
- Experience of your existing patients (Testimonials)
- Tell them why should they choose you over other pharmacies
- Create virtual contests and reward winners
- Celebrate a Health Awareness Day
- Final Words:
In today’s fast-paced, ever-competitive world, social media marketing for pharmacies is a requirement. However, you’re missing out on a fantastic opportunity to improve your pharmacy’s image if you don’t dedicate a large percentage of your marketing and branding resources to social media.
Any social media campaign should aim to increase engagement. You don’t just want people to notice your postings; you want them to do something with them. Remind yourself that you’re expanding your social media engagement and winning the game every time you get a like, a remark, a share, or a retweet.