The holiday season is just around the corner, and if you’ve not yet started preparing to leverage it, you’re missing out on a lot of customers. This is the best time to ramp up your sales and carve a niche for yourself in the market.
Here are 5 actionable holiday marketing strategies for your pharmacy to help you win more customers.
Develop a Social Media Strategy
When the holiday season is nearing, develop a promotional holiday marketing strategy. Make a detailed plan of the promotional activities you’ll do and the channels you’ll promote your content on. For example, is it email or social media, or newsletters?
If you’re planning to promote your content on social media, then you need to vet which platforms you’d use and how many times you’d post.
Along with that, you also have to keep in mind that every social media platform runs on a different algorithm. What works for one platform might not work for the other. As an instance, Instagram is an image-first platform; wherein Twitter is a micro-blogging platform. Hence, you need to curate your content so that it aligns with all the platforms.
Create an Email Marketing Strategy
Strike off an email marketing plan having the holidays and the type of emails you’d send. For example, you’re running a campaign for Black Friday. So, you should plan at least a week in advance. Create email content in such a manner that you can garner the eyeballs of your customers. Besides, shoot emails at least thrice before and after the festival to remain on the top of your audience’s minds.
Another important aspect is to craft catchy subject lines.
A catchy subject line would be a differentiator between a successful email which gets the most open rate and the one that’s never opened. On average, a person gets 121 emails per day. Writing catchy and emotional headlines helps you cut the clutter and get seen.
Now you must be wondering how you can write catchy headlines that garner more eyeballs?
- Mention the USP of your pharmacy.
- Remind people why they love you and your pharmacy.
- Be clear about what you’re offering as a part of the holiday marketing for pharmacy – discounts, giveaways, gifts, and so on.
The best technique for digital marketing for pharmacy is public relations. You can approach prominent media houses about your pharmacy offerings and generate a buzz about yourself. These media houses then either write a short story about your pharmacy or take an interview and publish it in print and digital media. In this plan for holiday marketing for pharmacy, you only have to keep in mind the story angles you’d be presenting to the media houses. Some story angles could be:
- Discuss the health benefits of your pharmacy products.
- Inform about other services that you offer, such as pathology, doctor consultations, blood pressure monitoring, etc.
- You can also talk about how your pharmacy is different from other pharmacies and what special things you’re bringing up as a part of holiday marketing for pharmacy.
Update Your Website
In today’s world, a website serves as the face of your business. If you don’t create a website that showcases your business’s use, you’re losing your customers. Therefore update about your campaign of holiday marketing for pharmacy on the website.
Mention the things you’re offering as part of your holiday marketing plan – Whether you’re launching new products or services or offering any discounts. Besides, mention your vision, mission, and core values on your pharmacy’s website. This will help forge trust in your audience’s minds for you.
Your pharmacy website content should be in such a manner that it portrays you as a leading pharmacist. Write about your journey of starting this pharmacy and the milestones you’ve achieved. Put your client’s reviews and recommendations.
Host a Webinar
Today, the best way to get leads is to host a webinar. Choose a topic that you think would catch your audience’s interest. Invite your customers and other pharmacists to your webinar. You can either prepare a PPT to present in front of them or go all-in on the topic. In the end, you can inform your audience about your holiday marketing bonanza and invite them to visit your website to know more.
Planning Holiday Marketing for Pharmacy Strategies
As a pharmacy owner, you must have a proper plan to attract new customers to your pharmacy. According to the Bureau of Labor Statistics, there are about 300,000 million pharmacies comprising traditional pharmacies, pharmacies in hospitals, and online pharmacies. In such a scenario, it’ll be very difficult for you as a pharmacy owner to get more customers. But don’t worry, follow this holiday marketing for pharmacy tips to get more conversions.