Looking for an all round solution for marketing your pharmacy? You are at the right place. We provide an all round solution for your pharmacy including website, mobile application as well as social media marketing. We provide a package to comprises of a website, a mobile app and digital marketing (including SEO and Social Media Marketing) specially designed for pharmacy.
Website for your Pharmacy
Not having a website or rather a good website can be an invisible loss in business such as pharmacy stores. Most pharmacies do have a website but still many independent pharmacies still do not have one. This would not stop potential customers in your locality to search for pharmacy. Your pharmacy may also appear in his search result but it would be from a 3rd party. So you would have no control in what information reaches to the person.
Independent pharmacies also sometimes feel their FB Page or other social media presence can compensate for the need for a good website, which again is a misconception. A website has a discrete purpose. Just like you have a physical address to your store, the website becomes your official digital address. You can tell your customers to come and visit you online on your website.
Putting pictures of your pharmacy as well as the staff, on the website will make patients feel more familiar and comfortable. when they visit the store.
Just like what you do in your store, you can offer various services to your customers on the website. Some common services that you can offer on the website can be :
- Refill Request
- Transfer Prescription
- Price Check
- Home Delivery Request.
- Refill Reminder ( for Pharmacist )
- Medical Therapy Management booking
- Online Wellness Programs
With the help of the website, you can also let the customers know about some exclusive services or products they can find in your store. Patients can also get to know if you are a compounding pharmacy or do you offer MTM.
Moreover, Google and other search engines love websites. So when a person would search for something that you offer, there are high chances that he may land on your website and find out about you. The person would also fill in some form on your website, say Price Check. So what will happen is you will revert back to the Price Check request by email. Hence your reply will land in the mailbox of the person.
Mobile App for your Pharmacy
Along with the website, you can be reachable to the patient by Mobile Application. Apps are handier for people and they can get a direct notification when you respond to their request. Having a mobile app can also let the customer maintain different patient profiles. So 1 person can keep different prescriptions and refill reminders for himself and separately for some other patients as well.
Announcements of offers as well as store time changes or anything important can become more easy and effective due to Mobile Notifications.
- Refill Reminder ( for Patient )
- Patients Profile
Social Media Marketing for your Pharmacy
Social Media presence is important as the amount of traffic Facebook gets is huge. So an active Facebook page can keep your customers engaged. These engagements can lead to even more people visiting your Facebook page. So the goal of maintaining a good active page is to bring people from the Facebook page to our website. This can be imagined as a digital foot-fall in your store. So if there is anything that the customer finds useful or is in need of something that he/she finds out about on your website, there are very high chances that the person would contact you for it.
So just like you keep your store filled with a variety of items and strategically place them in different racks, for customers to come across the item easily, the same happens in the website. So as a well organized and beautiful store can attract more customers and engages them for a longer time, a well-designed website and a good social media marketing can bring you in more customers.
Digital Marketing Plans for your Pharmacy
Ours is a very straightforward plan that includes a full-fledged website + mobile application + social media marketing.
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We can also help you with Branding
Along with digital marketing, physical marketing is as much necessary. For that, a pharmacy should brand itself wherever it can. The best form of marketing is person to person. So getting your custom paper bags with your logo on it can be a very effective and affordable way to start with.
Well, designed flyers and posters can keep your patients engaged when they visit your store. Some additional things that can stand out in the store interior such as signboards, floor stickers, doormat, wallpapers, etc.
Branding your Pharmacy
- Social Media Marketing
- Sign Boards
- Delivery Bag
We can help you with any or all of these. We also offer consultancy service so feel free to contact us. We have good experience working with pharmacies and have gotten a chance to answer several questions. We would love to hear from you.